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Advertising
in Campbell's Guides
Technical
Requirements
Advertising
Opportunities
Many cruising guides shun advertising, claiming that it interferes with objectivity. In Campbell’s Guides there are no “ratings” or judgments (objective or subjective); we would rather present the facts and let the individual guide-user determine for themselves whether they would prefer one place over another. There are many subtleties to the choices each traveler makes.
We feel that advertising enriches the quality and quantity of information available to the reader. Additionally, the business that advertises has the opportunity to craft their own message, appealing to those it seeks to serve. Our guides offer the opportunity to place that message in the hands of buyers in a format that provides
The covers for Campbell’s Guides are printed on sheet-feed, offset presses in four-color process on U.V. coated, enamel-finished 100# stock, while the interior pages are monochrome offset or laser-print on high quality 60 or 70 pound stock. Finished size is approximately 6" x 9".
Submissions of advertising materials
may be made as:
(a) electronic medium is preferable; discuss particulars with
your sales representative prior to submission to ensure compatibility;
or
(b) camera-ready art or a velox (or equivalent); photos must
be submitted in the form of slides or prints.
All covers are color and bleeds are possible. Color is available
for selected interior pages with a surcharge. Your sales representative
can provide specifications.
For the most current publication schedule and advertising rate information, please contact Ed Campbell by e-mail to campbell@waltereden.com, telephone or fax at 1-832-201-9127 or (voice) 361-552-1435