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What
is a cruising guide?
How are
Campbell's Guides different?
Who uses
Campbell's Guides?
Why don't
your guides contain regular charts?
Are Campbell's
Guides available in digital format?
Why advertise
in Campbell's Guides?
What
is a cruising guide?
A combination of popular definitions for these two words tell
only one side of the story. “Cruising” may be described
as “to travel for the sake of traveling,” while “guide”
is taken to mean “something that provides a person with
guiding information.”
For pleasure boating enthusiasts, cruising guides attempt to fill the informational void between commonly-used nautical charts (i.e., navigational maps) and what, in reality, exists at a particular site. The traditional presentation reads like a Coast Pilot for small boats, with the focus on depth, chart anomalies, harbor entry, safe anchorages and other navigation-related data, with some description of facilities to be found in or near harbors. The presentation is customarily text-laden, hopefully augmented with photographs and charts.
How
are Campbell’s Guides different?
Contemporary...Thorough...Complete. Campbell’s Guides
address the needs of the spectrum of today’s boating public
- fishermen, sailors, power boaters of all speeds - as well as
those merely interested in exploring the waterfront. Sketches
of harbors and anchorages, maps of waterfront communities from
the land side showing the location of important services and
points-of-interest, listings for lodging, restaurants, and shopping
areas, as well as hundreds of telephone numbers and internet
addresses provide the information required for the user to enjoy
boating and touring a given area. Readers can begin to draw their
own mental image of “being there” for planning and
feel “at home” before they arrive.
Who
uses Campbell’s Guides?
The traditional users of cruising guides are those more affluent
boaters whose vessels are large enough to sustain the owner’s
lifestyle for days, weeks or months away from home waters. However,
an increasingly diverse readership of fishermen, trailer-sailors,
and boaters of all sorts has begun to discover how Campbell’s
Guides can make every trip more enjoyable for each family
member. From amusement parks and ATM’s to historical attractions
and telephone numbers for pizza delivery, these guides are a
complete resource. More and more readers are discovering their
value for “land cruising” along the coast, as well
as the usual boating excursions.
Why
don't your guides contain regular charts?
With pleasure boats, squeezing into a small package all the information
needed to naviguess on the water would really be wonderful. However,
out-of-date, tiny format charts are more of a hazard than a help.
Our view is that a really good cruising guide bridges the gap
between the best available charts and what you really see out
there.
Are
Campbell’s Guides available in digital format?
They may be. We periodically publish a replica of the printed
book using the Adobe Acrobattm
PDF format; the same as the US Coast Guard on-line Notice to
Mariners. The CD-ROM's are designed
for IBM-PC compatible computers. E-mail to check the availability
of a particular guide.
Why
advertise in Campbell’s Guides?
Many cruising guides shun advertising, claiming that it interferes
with objectivity. In Campbell’s Guides there
are no “ratings” or judgments (objective or subjective);
we would rather present the facts and let the individual guide-user
determine for themselves whether they would prefer one place
over another. There are many subtleties to the choices each traveler
makes.
We feel that advertising enriches the quality and quantity of information available to the reader. Additionally, the business that advertises has the opportunity to craft their own message, appealing to those it seeks to serve. Our guides offer the opportunity to place that message in the hands of buyers in a format that provides long-lasting, cost-effective advertising impact.